Product placement based on market share.Product placement based on commercial status.In the example we just described, you’re likely looking at a detailed planogram.įor smaller retail locations with fewer products and displays, such as a showroom, the planogram may not be as comprehensive. Planograms vary depending on the retailer. This is where details like product packaging dimensions, shelving layouts and dimensions, and product turnover come into play. Think about it this way: Before ordering perishables, grocery stores must know whether the retail products will fit on their shelves. Planograms are especially useful for big-box retailers and grocery stores that carry many products from a multitude of suppliers and have a lot of space to fill.Įven if you’re not using a “proper” planogram, you can use its philosophies and strategies to help plan your store layout and product displays. Thankfully, planograms can help you make sense of it all. You pay for your space, valuable products occupy your space, and customers enter and navigate your space to-ideally-make a purchase.īut planning how you’ll use your retail space is easier said than done.Ĭustomer footpaths, product displays and storage, point-of-sale setup … all of this and more should be incorporated into how you design and organize your storefront. Planograms help retail stores gather data that inspires smarter design, display, and merchandising choices to drive increasing sales.įor a physical retailer, a well-designed brick-and-mortar store is the Holy Grail.
Here’s an example of a planogram for a retailer selling baby products. They typically provide a blueprint for visual merchandising and product displays and ultimately help with inventory management. Planograms place special attention on product placement and displays, as well as point-of-sale locations.Īlso called POGs, shelf space plans, space plans, and retail schematics, planograms are one piece of a larger, more comprehensive visual merchandising plan. A planogram is a schematic tool used to plan a retail store layout.
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